About us

2012

2012

The start of one of the greatest partnerships in sports-branding history.

2013

2013

Successfully launched its first six signature shoes.

2018

2018

Dwyane Wade settled a lifetime deal with Li-Ning.

2019

2019

D'Angelo Russell joined Way of Wade as a new face of the brand.

2022

2022

Evolving Constantly - Way of Wade celebrates its 10th anniversary.

2025

2025

Unveiled the flagship Way of Wade 12, advancing performance tech and global design.

TECHNOLOGIES

SUPER BOOM

An upgraded high-performance foam engineered for maximum energy return and ultra-responsive cushioning during high-impact moves.

LIGHT FOAM ULTRA

An advanced lightweight midsole technology that delivers superior impact protection, flexibility, and sustained comfort without extra weight.

GCU

A high-traction, wear-resistant ground control unit designed to provide exceptional multi-surface grip and stability for quick cuts on the court.

WAY OF WADE

The Way of Wade series is our flagship line, where innovation, performance, and legacy come together. As Dwyane Wade’s signature collection, it delivers elite cushioning, precise support, and bold style for players who strive to dominate and define their own game.

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WADE ALL CITY

The Wade All City series is a versatile team shoe built for all five positions. Combining comfort, stability, and responsive performance, it offers reliable support and a confident on-court feel for a wide range of playing styles.

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WADE 808

The Wade 808 series is designed for players who value adaptability and precision. Featuring a drop-in midsole for better court feel, lighter weight, and responsive bounce, it delivers strong traction, grip, comfort, and cushioning—built to lead the game.

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WADE SHADOW

The Wade Shadow series is a budget-friendly team shoe built for outdoor play. Designed for rough courts, it delivers durable traction, steady support, and reliable comfort—perfect for players who bring intensity to every game.

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DLO

The Dlo series is the signature line of NBA star D’Angelo Russell. Combining style and performance, it offers reliable support, responsive cushioning, and smooth court feel—built for agile, confident play.

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WADE ICE BLOOD

The Wade Ice Blood series is inspired by D’Angelo Russell’s “Ice in My Veins” celebration. Built for reliable performance, it delivers responsive cushioning, solid support, and comfortable court feel—perfect for agile, confident play.

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WADE FLASH

The Wade Flash series is an all-in-one shoe built for basketball and everyday wear. With reliable cushioning, comfort, and versatile support, it delivers smooth performance on the court and easy style off it.

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WADE LIFESTYLE

The Wade Lifestyle collection blends Dwyane Wade’s signature style with everyday versatility. Starting with the Wade 001, one of Dwyane Wade’s personal favorites, the Lifestyle collection brings his signature style to everyday wear.

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WADE SLIDE

The Wade Slide offers lightweight cushioning and soft support for everyday comfort. Easy to slip on, it’s perfect for post-game recovery and casual wear.

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