About Li-Ning
the champion gymnast, Mr. Li Ning. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand
to wear on the world stage of the Olympics — historically one of the West’s rare portals into authentic Chinese Culture.
FOUNDER: MR. LI NING
Prince of gymnasticsMr. Li Ning has won 106 gold medals in his gymnastic life.
In 1982, Sixth World Cup Gymnastic Competition, he won 6 gold medals.
In 1984 Summer Olympic Games, he won 3 gold medals, 2 silvers and 1 bronze.
In 1999, he was recognized by the World Sports Correspondent Association as one of the “World’s Most Excellent Athletes” of the 20th century.
MISSION
Let Sports Light Your PassionAdhering to the originality, Li-Ning focuses on the research and development of professional sports technology with focuses on products of running, basketball, training, badminton and sportslife.
Li-Ning has sponsored sports teams and events around the world, including India, Mexico, Hungarian, Canada, Indonesia, Vietnam, Singapore and other regions of the world.
To promote healthy lifestyles, Li-Ning has been providing fitness facilities and building sports park around the neighborhood.
VISION
CORE VALUES
SERVE WITH SPORTSMANSHIP ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ
As a professional sports brand founded by a legendary athlete, we strive to address the needs, and improve the all-round sport-experiences of athletic customers, by pursuing the “Higher, Faster, and Stronger” from the very beginning.
GO ABOVE AND BEYOND TO WINㅤ ㅤ ㅤ ㅤ ㅤㅤ ㅤ ㅤ ㅤㅤ ㅤ ㅤ ㅤ ㅤ ㅤ
There may be strategies to winning one match, but to triumph consistently requires excelling within yourself.
INDIVIDUAL AND TEAM SYNERGYㅤㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ
A team is made up of each single individual. They interact and contribute to each other. A platform facilitating growth of individuals and team alike. It is a concerted effort which may build a first-rate team, simultaneously helping the individual to achieve their perfect career.
FAIRNESS IN COMPETITION AND CORPORATE ENVIRONMENTSㅤ ㅤ ㅤ ㅤ
We hold true to the belief that just as fairness, transparency, and strength are required in a competitive environment, a business operation also requires transparent rules, equality, and justice, not to mention strength.
PERFECT HARMONY BETWEEN EMPLOYEE, ORGANIZATION, SOCIETY AND NATURE
As a responsible business, we’ve always taken the well-being of our employees, society, and environment seriously, and aim steadfastly to meet stringent criteria as citizens of the earth.