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About Li-Ning
Li-Ning is the Chinese leader in athletic apparel and footwear, rooted in the vision of its founder and namesake,
the champion gymnast, Mr. Li Ning. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand
to wear on the world stage of the Olympics — historically one of the West’s rare portals into authentic Chinese Culture.
the champion gymnast, Mr. Li Ning. He founded the company in 1990 with the simple goal of providing Chinese athletes a national brand
to wear on the world stage of the Olympics — historically one of the West’s rare portals into authentic Chinese Culture.
FOUNDER: MR. LI NING
Prince of gymnastics
Mr. Li Ning has won 106 gold medals in his gymnastic life.
In 1982, Sixth World Cup Gymnastic Competition, he won 6 gold medals.
In 1984 Summer Olympic Games, he won 3 gold medals, 2 silvers and 1 bronze.
In 1999, he was recognized by the World Sports Correspondent Association as one of the “World’s Most Excellent Athletes” of the 20th century.
MISSION
Let Sports Light Your Passion
Adhering to the originality, Li-Ning focuses on the research and development of professional sports technology with focuses on products of running, basketball, training, badminton and sportslife.
Li-Ning has sponsored sports teams and events around the world, including India, Mexico, Hungarian, Canada, Indonesia, Vietnam, Singapore and other regions of the world.
To promote healthy lifestyles, Li-Ning has been providing fitness facilities and building sports park around the neighborhood.
VISION
CORE VALUES
SERVE WITH SPORTSMANSHIP ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ
As a professional sports brand founded by a legendary athlete, we strive to address the needs, and improve the all-round sport-experiences of athletic customers, by pursuing the “Higher, Faster, and Stronger” from the very beginning.
GO ABOVE AND BEYOND TO WINㅤ ㅤ ㅤ ㅤ ㅤㅤ ㅤ ㅤ ㅤㅤ ㅤ ㅤ ㅤ ㅤ ㅤ
There may be strategies to winning one match, but to triumph consistently requires excelling within yourself.
INDIVIDUAL AND TEAM SYNERGYㅤㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ ㅤ
A team is made up of each single individual. They interact and contribute to each other. A platform facilitating growth of individuals and team alike. It is a concerted effort which may build a first-rate team, simultaneously helping the individual to achieve their perfect career.
FAIRNESS IN COMPETITION AND CORPORATE ENVIRONMENTSㅤ ㅤ ㅤ ㅤ
We hold true to the belief that just as fairness, transparency, and strength are required in a competitive environment, a business operation also requires transparent rules, equality, and justice, not to mention strength.
PERFECT HARMONY BETWEEN EMPLOYEE, ORGANIZATION, SOCIETY AND NATURE
As a responsible business, we’ve always taken the well-being of our employees, society, and environment seriously, and aim steadfastly to meet stringent criteria as citizens of the earth.
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