As we reach the 13th iteration of the series, our goal is to deliver a product that not only meets the specific needs of serious court athletes but also offers the performance features that players demand. Inspired by Dwyane Wade's iconic Eurostep move, we've developed the Euro Plate to enhance those quick, fluid transitions. However, the Wade All City 13 is more than just a nod to Wade's signature move. It builds upon the success of the previous model with a full-length BOOM midsole, while introducing significant upgrades to both the upper and outsole technologies. In the following sections, we'll explore how the Eurostep and Euro Plate work together, as well as dive into the key technological improvements of this new release.
Euro Plate for Eurostep
The Eurostep is a signature basketball move that allows players to evade defenders with quick, deceptive footwork. It involves taking two steps in different directions: the first is a long stride toward one side, followed by a quick shift in the opposite direction to create space for a layup or floater. This maneuver is highly effective in navigating through defenses, especially when facing shot blockers, making it a go-to move for crafty ball handlers. Players like Dwyane Wade have perfected the Eurostep, making it a key finishing move in modern basketball.
To enhance this iconic move, we've developed the Euro Plate, a TPU anti-torsional component placed under the midsole. Designed to support the fluid and quick transitions of the Eurostep, the Euro Plate provides crucial stability and ensures force is transmitted efficiently in every direction. Its cutout design maximizes the effectiveness of the midsole and outsole materials. The cutout on the heel improves flexibility during the initial step, while the cutout at the forefoot creates space for the BOOM midsole, enhancing responsiveness. Additionally, the specially designed thumb-shaped rubber on the outsole improves slip-resistance, ensuring traction during those quick lateral movements. The upward design on one side of the TPU plate delivers lateral stability, reducing the risk of sprains and rollovers. Together, these features make the Euro Plate an essential element for players who rely on the Eurostep for effective playmaking.
Better Skin, Unique Look
The upper of the debut release products, Wade All City 13 “Red Stingray” and “Green Stingray”, features advanced VAJRA SKIN technology, designed to enhance durability and wear resistance. This technology uses polymer winding cross-linking to improve temperature tolerance while also boosting overall comfort. The upgraded shoe last of Wade All City 13 series offers a more tailored fit, making it suitable for a wide range of foot types and ensuring comfort during long hours on court. Moreover, the innovative heel design draws inspiration from lunar caves, paying homage to humanity's exploration of the moon. This bold, evolutionary design not only stands out visually, but also reflects the fresh and forward-thinking technologies behind the series.
Old and New in Sole-tech
Wade All City 13 series keeps the full-length BOOM midsole from the previous iteration, providing excellent responsiveness and cushioning. This midsole design continues to support quicker starts, safer landings, and higher energy accumulation for powerful plays, like dunking. For the outsole, we've introduced a new design combining two materials for the first time: a forefoot rubber outsole paired with a rearfoot GCU (Ground Control Unit) outsole. GCU is a revolutionary cast polyurethane that enhances both wear and slip resistance, performing well in a variety of conditions, whether dry or wet. This new outsole design aims to offer improved traction and stability, helping players feel more confident in their movements and providing the grip they need for explosive on-court performance.
Wade All City 13 series is a dynamic court shoe designed to suit all five positions on the basketball court, just like its predecessors. With a focus on the Eurostep, this series integrates key design features that enhance performance for players who rely on quick, explosive movements. From the innovative TPU Euro Plate to the strategic cutouts that optimize the midsole and outsole, every element is crafted to support fluid, agile play. Other key features include the durable VAJRA SKIN upper, full-length BOOM midsole, and the combination of forefoot rubber and rearfoot GCU outsole for superior traction. Its lunar-caves-inspired heel design adds a unique, stylish touch. Stay tuned for more colorways coming soon- click here to subscribe for updates.
